for Parents!


We are proud to partner with  to celebrate the importance of reading to your child.

You can — you must — be your child’s first and most important teacher.

But just how much he will learn will be up to you. If you waste this window of opportunity, he may never catch up. If you wait, it’s too late.

Nobody is in a position to teach, nurture, talk, sing, or read aloud like YOU can.

No matter your job or your education level. Whether you are the mother or the father. The grandmother or the nanny. The caring neighbor or the family friend.

You are the person who can make a difference that will last your child’s lifetime.

Before elementary school. Before kindergarten. Before preschool.

Your child is learning. Not just learning — learning at lightning speed, from the day he or she is born.

• From birth to age 5, your baby’s brain will make trillions of connections between billions of neurons. Brain size doubles during the first year, and by age 3, a child’s brain has nearly reached its adult weight.

• Your baby’s ability to learn language will be unprecedented. Her vocabulary will grow at an exponential rate.

• Your child will learn new concepts. She will gain pre-literacy skills. She will build the foundations for her future knowledge.

Start today. Start now. Read Aloud 15 MINUTES,

today and every day, and grow your child’s brain.

Learn more at

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